John Sammon - Columbus SEO Professional

Offering Columbus SEO and much more

I’m John Sammon. Call me a developer, call me a Columbus SEO specialist or just call me John – a guy who loves all things Internet. I’ve had over ten years of experience in virtually every aspect of building and marketing websites (including SEO, Google AdWords, WordPress and much more). Please browse my blog and portfolio to find out what makes me tick.

Do you need Internet marketing help? I can help you get more traffic and conversions from your website.

SEO campaigns focused on results

The great thing about search engine optimization is that everything is measurable. You should know fairly quickly if your SEO person is effective or not. How can you tell if you are going in the right direction? We constantly monitor Google Analytics and keyword position to show your progress in a campaign. Read more about my approach to SEO. See the results I’ve produced for my clients here.

How I can help you

There are a number of services that I offer. They include:

  • Search engine optimization
  • Pay per click marketing – (i.e. Google AdWords, Bing Ads, Paid Facebook Campaigns)
  • Landing page and conversion analysis
  • Google analytics – set up, analysis and reporting
  • Content strategy
  • Website development and design
  • WordPress development and design (custom or template)

Contact me for help with Columbus Ohio SEO

Questions? I’m happy to answer your questions on search engine optimization, my approach, or give you a free SEO evaluation.


From my blog

Should I try to rank for my competitor’s branded keywords?

October 10th, 2014 Posted in SEO

Should I try to rank for my competitor’s branded keywords?

Keyword research is one of the most important steps in the SEO process and can ultimately generate relevant traffic that will increase your business.

One way many companies try to increase business is to target a competitor’s branded terms. For example, you could try and rank for a competitor’s company name, product name, or website name. However, is it worth it to focus your attention to targeting their terms?

Although this is increasingly a common practice, I recommend staying away from competitor’s terms and focuses on ranking for other relevant keywords. Why?

1. There is an extremely low probability that you will ever outrank your competitor for their term. In fact, there can be legal implications should you list their branded term on your webpage, so the odds of ranking without the term on your page is nearly impossible.

2. If someone is searching for a specific branded keyword, there is a very low probability they will choose your services over a competitor.

For example, let’s say you own a bakery in a small town and have one main competitor. Billy lives in the neighborhood and wants to buy brownies. He heard your competitor has delicious brownies and so searches it online. Both you and your competitor’s bakeries appear in the search. Even though your bakery is listed, there is a very low probability Billy will click on your site since he found the bakery he was searching for.

Therefore, even though your bakery is listed in the search, you will likely not make much profit at all from targeting your competitor’s branded term as one of your keywords.

You’ll find much greater success optimizing your site for other targeted keywords.

How to tell where you really rank for terms on Google

February 26th, 2013 Posted in Screencasts, SEO

Recently, I’ve encountered this question when talking to prospective clients:

“How do I really tell where I rank for terms on Google. When I do a Google search, we seem to be ranking okay for search engine terms.”

It’s critical to understand that what you search for is personalized by Google based off of your location and search history. Given this, it’s important to use tools that separate this personalized search and give you more of a true representation of where you rank.

In the video below, I look at where Columbus Underground, a Columbus, Ohio online resource for events, news, restaurants and other things, stands for various keywords. I use Firefox’s Rank Checker addon to view where they rank for various Columbus focused keyword phrases.

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Google Adwords and SEO – The correlations that lead to success

February 11th, 2013 Posted in Google Adwords, SEO

I starteGoogle AdWords and SEOd learning/ doing SEO in 2007 while in graduate school. I immersed myself in the various concepts and saw how it affected traffic for various websites that I created and for clients. I started experimenting with Google AdWords in 2009 because I was curious. I had seen how AdWords campaigns had affected traffic for clients of the various ad agencies that I had worked for. I wanted to know more though. I started to read more about it and eventually signed up for the Google Engauge program.

Learning Adwords changed my SEO approach/ strategy

The philosophies that I learned by doing PPC impacted the way I approached SEO. In Adwords or PPC, it’s critical to drive people to relevant pages and have a call to action. I can’t tell you how many people I’ve talked to in the past who’ve set up PPC campaigns that just drive people to their homepage.

You are paying per click and you don’t want to waste your money. Having the conversion (either via phone or online form) is critical to success. I applied this strategy to the way I set up SEO campaigns, so my SEO strategies/ approach can actually benefit your PPC campaign. I’m seeing this benefit with a client I’m currently working with. We were brought in for SEO, however, he asked me to review his PPC or AdWords structure. The first month of SEO work that we did has helped his click through rate and conversion rate.

In summary, if you do SEO the right way, your AdWords could benefit in several ways. These ways include:

  • Decreasing cost per click
  • Increasing click through rate
  • Increasing conversion rate
  • Increasing ad position

As always, there are many things you can deduce from Analytics that will give you good feedback on your campaign. I’ll try to elaborate on both analytics in AdWords and SEO and AdWords in future blog posts.

Viewing the history of the internet

January 30th, 2013 Posted in SEO, Website history

Screen shot 2013-01-30 at 7.01.03 AMI wanted to write a quick blog post about one of my favorite all time websites:  It’s commonly referred to as the “Way Back Machine.”  What’s so interesting about this website?  You can view the history of any website out on the web all the way back to the late 90’s.  With some skillful work, you can find your old college website (someone was working the “cheese” factor).  I also love seeing the visual and structural evolution of websites from incredibly static pages in the late 90’s to the explosion of flash websites in the early 2000’s.  I’m already planning out a future college course entitled “the history of website design.”

What’s so significant about this other than nostalgia purposes?  You can use it to track not only your company history but also your competitors.   I often use it for a variety of purposes including reviewing:

  • Where we started from in an SEO campaign.  You can see where they started from with meta data structure, page content and call to action
  • How aggressively competitors make content changes to their site.  I will look at this when prospecting a client
  • When the last time the site was redesigned (competitors and your own site)

I hope they incorporate the history of mobile websites.  In 10 years that will be significant.

I encourage you to check it out.  What have you used the site for?

You got Googled

January 9th, 2013 Posted in Search Engine Optimization Work, SEO, Twitter

By now you’ve probably Googled your name.  If you haven’t, you should.  Why?  Because other people are.  Who is Googling you?   It could be any of the following:

  • Business colleagues
  • Crazy ex’s
  • Your clients
  • Future employers
  • People looking to network
  • Recruiters
  • Your homecoming date from freshman year (which could qualify as crazy ex too)

Some are more concerning than others.  Which is why you should Google yourself.

It’s incredibly important to see what shows up when you Google your name.  In some instances, things may show up that you don’t want.  A friend recently reached out to me with this situation.  There were a number of websites using public information to post not so flattering information about him.  Knowing that he would soon be searching for a job (and potential employers searching his name and possibly city), here’s how I helped him:

I set out with the goal of saturating the first page of Google for his name.   I would use SEO to out-rank these websites.   It’s important to put both name and city into online sites/ profiles that you are creating.

How to use SEO to saturate Google for your name

  1. Create profiles on, Google Plus and Twitter.  Fill in as much info as possible.  Make sure to add the city that you are currently living it to the text that you enter.
  2. Go to and sign up for an account.  Make sure to incorporate your name into your username.  It will be included in the URL. An example would be  This is what they assign to you by default.  Add a few pages of content and a picture or two.
  3. Purchase a domain name ($12/per year) and some website hosting.  I recommend  Often these sites will include a free domain name when you sign up for hosting (cost $100 per year).  They will allow you to set up WordPress (a free website management system) in a few simple steps.  If you have never done it before, they have fantastic support.  Set up your website, add few pages of content and a picture and you’ll be good to go.  It’s key to buy a domain name with your name in it.

You can choose to do either step 2 or 3 or both.

I did steps 1 and 2 for my friend a few weeks ago.  His blog owns 5/10 of the front page listings on Google (10 total).  I would show you the screen shots but there’s some sensitivity about what has been posted about him.  So I’ll let you plug and play.