John Sammon - Columbus SEO Professional

Offering Columbus SEO and much more

I’m John Sammon. Call me a Columbus SEO specialist or just call me John – a guy who loves all things Internet. I’ve had over ten years of experience in virtually every aspect of building and marketing websites (including SEO, Google AdWords, WordPress and much more). Please browse my blog and portfolio to find out what makes me tick.

Do you need Internet marketing help? I can help you get more traffic and conversions from your website.

SEO campaigns focused on results

The great thing about search engine optimization is that everything is measurable. You should know fairly quickly if your SEO person is effective or not. How can you tell if you are going in the right direction? We constantly monitor Google Analytics and keyword position to show your progress in a campaign. Read more about my approach to SEO. See the results I’ve produced for my clients here.


How Can I Help You?

There are a number of services that my team and I can help you with. They include:

  • Search engine optimization
  • Pay per click marketing – (i.e. Google AdWords, Bing Ads, Paid Facebook Campaigns)
  • Landing page and conversion analysis
  • Social media marketing
  • Website development and design

My Agency

About My Digital Agency: Sixth City Marketing

I’m President of Sixth City Marketing which specializes in digital marketing solutions. I currently lead a fantastic team of nine people who specialize in a variety of digital marketing channels.

Contact John

Contact me for help with Columbus Ohio SEO

Questions? I’m happy to answer your questions on search engine optimization, my approach, or give you a free SEO evaluation. Feel free to call me too at 614-404-5414.

From my blog

Pranks + Facebook Marketing = Glorious Results

April 27th, 2016 Posted in Facebook

My friends and I have started a tradition of pulling pranks on each other for special occasions over the last few years. It started with a few fun photoshopped pictures posted randomly on their Facebook page and has escalated into creating fake businesses and social media presences for them. Here are a few to note:

http://www.drdannycox.com – (A wedding prank)
http://www.ruboutthebumps.com – (A bachelor party prank which went viral via Reddit)

Fortunately, my friends are great sports about these types of jokes. Typically, they pay me back for my efforts.

Steve’s Daiquiri Palace Birthday Prank


A few months ago, I started plotting my next prank for my friend Steve. It would be hard to top his bachelor party prank but I was looking for something creative to do. My plan was to create a fake business for him and advertise the heck out of it on his birthday (March 31th) within the city of Cleveland.

At that time of brainstorming, I was experimenting with Facebook advertising. Facebook Ads has emerged as a very cost-effective means (compared to Google Adwords and Bing Ads) to advertise on the internet.

A Facebook Ads campaign can be incredibly targeted, especially within a region. I plan on discussing this further in a future blog post. These Facebook ads were the main channel that I utilized for marketing Steve’s new (fake) business.

The plan

The plan was to create a fake business for Steve and market it to the Cleveland area on a 50-dollar budget (and my time). The fake business would be called Steve’s Daiquiri Palace and it would specialize in a variety of non-alcoholic daiquiris. He would plan to open 4 locations around the city of Cleveland, Ohio.

To help market the business, I would create the following:

  • One-page (‘90s themed) website (http://www.athristforsteve.com)
  • Facebook business page
  • A paid Facebook campaign targeting Cleveland, Ohio which marketed the website

The Marketing Creative

Website: http://www.athristforsteve.com



Facebook Page: https://www.facebook.com/stevesdaiquiripalace


Paid Facebook Ads that Ran on March 31st:






Here are a few metrics from the campaign. While they aren’t “viral” type numbers, the impact of Facebook Ads can be seen below.

Google Analytics

Athirstforsteve.com got about 300 visits to the website from March 30th to April 1.

Paid Facebook Campaign

The paid Facebook campaign ran on March 30th and was targeted toward people aged 18-65 in Cleveland, Ohio.   The 50 dollar spend yielded the following results:

  • 165 clicks to the website
  • About 10,000 impressions

You can see how far 50 dollars went in terms of reach with Facebook Ads. And remember, since these were parody ads, legitimate ads can fare even better. It’s hard to find another online channel that would have that much impact within a targeted area.

I would highly recommend trying Facebook Ads for your business to see the type of worthwhile results you can achieve. They can be incredibly effective in targeting people by different ages, preferences and demographics.

The ultimate result of the campaign was a lot of laughs and amusement. It will be tough to top this one next year!

Special thanks to Linton Lewis, Margie Pandora, Danny Cox, Anthony Fabiano, Bronson Arcuri, Fritz Harrell and Emily DiMatteo for their contributions to the prank.

Quick Win Tips for Improving Your SEO: Image Optimization

April 25th, 2016 Posted in SEO

If you are trying to improve both your traffic and leads from your website in 2016, deciding where to begin can be difficult. There’s only so much you can do in a day and making the most effective changes is key.

If you’ve gravitated toward SEO tactics, I applaud you. To help get you started in this area, here are a few places to review/ start making changes:


I recommend optimizing both the title and alt attributes for the image. These are attributes used by people using screen reader technology to view web pages. However, search engines also view these attributes in order to understand what the image is. Most people will recommend just filling out the alt tag but I see better results when you fill in both the title and attribute tag. The code will look like this:

<img src="john.jpg" alt="John Sammon Description" title="A picture of John Sammon">

It’s fairly easy to optimize your images for search depending upon your content management system.

I’ll show you an example using WordPress. If you place an image into a page in a WordPress site while on the “Visual” tab, click on the image and then click the edit button (pencil icon) see screen shot below:

Optimizing images for search engines in WordPress

From there, you can edit the attributes for the image. You can see what I’ve placed in the specific fields in the screen shot below:

Image optimization - SEO

The image alt and title atributes will be “The Dude enjoys a strong white russian.” You can see this in Firefox by mousing over the image and leaving your cursor over it for a second. The title attribute will appear over the image.

What to Write

If you haven’t done keyword research and established a keyword list, I would recommend adding text that best describes the image relevant to the page that it’s on. Please avoid trying to stuff keywords into alt and title descriptions. Please also make sure that your descriptions are unique and are not the same as other images across your website.

Google often displays images in the SERP listing and they can be great ways to draw traffic to your website. If you have a site that features products or your portfolio of images, be sure to optimize them.

As you can see, optimizing your images can be a simple but very important step to take in order to improve traffic from search engines.

Should I try to rank for my competitor’s branded keywords?

October 10th, 2014 Posted in SEO

Should I try to rank for my competitor’s branded keywords?

Keyword research is one of the most important steps in the SEO process and can ultimately generate relevant traffic that will increase your business.

One way many companies try to increase business is to target a competitor’s branded terms. For example, you could try and rank for a competitor’s company name, product name, or website name. However, is it worth it to focus your attention to targeting their terms?

Although this is increasingly a common practice, I recommend staying away from competitor’s terms and focuses on ranking for other relevant keywords. Why?

1. There is an extremely low probability that you will ever outrank your competitor for their term. In fact, there can be legal implications should you list their branded term on your webpage, so the odds of ranking without the term on your page is nearly impossible.

2. If someone is searching for a specific branded keyword, there is a very low probability they will choose your services over a competitor.

For example, let’s say you own a bakery in a small town and have one main competitor. Billy lives in the neighborhood and wants to buy brownies. He heard your competitor has delicious brownies and so searches it online. Both you and your competitor’s bakeries appear in the search. Even though your bakery is listed, there is a very low probability Billy will click on your site since he found the bakery he was searching for.

Therefore, even though your bakery is listed in the search, you will likely not make much profit at all from targeting your competitor’s branded term as one of your keywords.

You’ll find much greater success optimizing your site for other targeted keywords.

How to tell where you really rank for terms on Google

February 26th, 2013 Posted in Screencasts, SEO

Recently, I’ve encountered this question when talking to prospective clients:

“How do I really tell where I rank for terms on Google. When I do a Google search, we seem to be ranking okay for search engine terms.”

It’s critical to understand that what you search for is personalized by Google based off of your location and search history. Given this, it’s important to use tools that separate this personalized search and give you more of a true representation of where you rank.

In the video below, I look at where Columbus Underground, a Columbus, Ohio online resource for events, news, restaurants and other things, stands for various keywords. I use Firefox’s Rank Checker addon to view where they rank for various Columbus focused keyword phrases.

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Google Adwords and SEO – The correlations that lead to success

February 11th, 2013 Posted in Google Adwords, SEO

I starteGoogle AdWords and SEOd learning/ doing SEO in 2007 while in graduate school. I immersed myself in the various concepts and saw how it affected traffic for various websites that I created and for clients. I started experimenting with Google AdWords in 2009 because I was curious. I had seen how AdWords campaigns had affected traffic for clients of the various ad agencies that I had worked for. I wanted to know more though. I started to read more about it and eventually signed up for the Google Engauge program.

Learning Adwords changed my SEO approach/ strategy

The philosophies that I learned by doing PPC impacted the way I approached SEO. In Adwords or PPC, it’s critical to drive people to relevant pages and have a call to action. I can’t tell you how many people I’ve talked to in the past who’ve set up PPC campaigns that just drive people to their homepage.

You are paying per click and you don’t want to waste your money. Having the conversion (either via phone or online form) is critical to success. I applied this strategy to the way I set up SEO campaigns, so my SEO strategies/ approach can actually benefit your PPC campaign. I’m seeing this benefit with a client I’m currently working with. We were brought in for SEO, however, he asked me to review his PPC or AdWords structure. The first month of SEO work that we did has helped his click through rate and conversion rate.

In summary, if you do SEO the right way, your AdWords could benefit in several ways. These ways include:

  • Decreasing cost per click
  • Increasing click through rate
  • Increasing conversion rate
  • Increasing ad position

As always, there are many things you can deduce from Analytics that will give you good feedback on your campaign. I’ll try to elaborate on both analytics in AdWords and SEO and AdWords in future blog posts.