Facebook Campaigns and Campaigns on Facebook are new ways to promote your Columbus Ohio business. If you don’t have a presence on facebook, I would encourage you to create one for your business. But John, what’s the most effective way to utilize facebook? That really depends on the type of business you are in. Let [...]
A goal of mine for grad school was to challenge myself as much as I could on all levels. I participated in a student produced sketch comedy show called Fridays Live. I wrote sketches, helped with their e-marketing campaign, helped get sponsorship for the show and also did a little acting. This is one of [...]
This is another commercial that I wrote and directed for Playhouse Square. It was to help promote their 2007 Broadway Series website. More details on the contest to come.
Mr. Clean promoted their Magic Eraser with a contest back in 2007. They challenged you to create a commercial to help promote their product. I wrote the commercial and had friends act and film it. I didn’t win the grand prize but sure got a lot of enjoyment out of the piece I produced.
The Education Department at Playhouse Square asked me to come up and produce a commercial to promote their lunch-time “Speak Up Classes.” These classes help working professionals with public speaking. They wanted something outside the box and funny. So we shot this in the winter of 2007.
In the fall of 2006, I was charged with coming up with some kind of interactive contest to target a “younger audience.” The typical target audience for Playhouse Square is women age 60-65. We felt that Spamalot was a great show to test out this sort of contest. After doing some research, I came up [...]
I was accepted into the Graduate program at Ohio University in 2007. I decided to pursue an M.A. in Interactive Multimedia. The cost of college was going to be expensive. So I created a Web site where people could sponsor the homepage for a fee and I would put the proceeds toward my masters. While [...]
The Center for Student Legal Services at Ohio University chose me to redesign their Web site in the Winter of 2007. I worked with them to come up with a design that would reflect the marketing strategy and goals of the firm. Having updated content on their Web site was critical to the firm’s strategy. [...]
The Soul of Athens 2008 Web site was a special project completed by students in the School of Visual Communications at Ohio University. The project was started and completed in a span of three months during Spring of 2008. My role was to coordinate the marketing strategy of the site and help with other small [...]
I worked with Search Engine Optimization professional Jennifer Gaglione to redesign her business web site – GMC Internet Marketing. My role on the project consisted of consulting and design. I made sure to build out the web site in a search engine friendly format. I also integrated a content management system so that Jennifer could [...]
How do I get to the top of google? It’s a hard question to answer. Before I got into doing search engine optimization, I did not realize how important it was. And as I’ve learned search engine optimization, I’ve come to realize that it’s really a science. I like to refer to getting your site [...]
I’ve been working on a new side project. It’s a little entrepreneurial venture called http://www.carlscoupondiscounts.com. It’s not complete yet but it will be yet another experiment in search engine optimization. I will be an affiliate helping people find coupon codes and discounts. I also plan to put an extra spin on things by playing the [...]
I worked at Playhouse Square as the Online Marketing Coordinator for almost three years. Playhouse Square is the largest performing arts center outside of New York City and they own and operate seven theaters in downtown Cleveland, Ohio I was in charge of managing their website and their mass html e-blast campaign. While there I [...]
Designing a web site for a attorney or law office can be a challenge. David Chernosky approached me in the Winter of 2008 and challenged me to create a Web site for him. David is a Lemon Attorney in Ohio and wanted start an interactive web site to generate online case leads. After evaluating several [...]
In the fall of 2004, I joined the Cleveland OU Alumni Association. At the time, the group was targeting young alumni in the age range of 22-35. At the time, their biggest problem was getting people to come to events. I volunteered to create a internet marketing campaign for them. I redesigned their website to [...]
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