Social Media Campaigns

2007 Playhouse Square Broadway Series Video Contest

psc-viral This is another campaign that I did for Playhouse Square. It was a mini-site to help promote their 2007 Broadway Series website. I built out the web site which includes a sign up form and forward to your friend feature. The contest needed a commercial to help start the spreading of the contest. I wrote and directed this commercial which was launched in April of 2007. You can see the video below.

2006 Spamalot Viral Video Contest

This campaign was launched in the fall of 2006. It was designed to appeal to a younger audience and drive attention to the Spamalot Musical that was coming to Playhouse Square. I designed the web site, wrote and acted in the viral commerical, and wrote and recorded a radio commercial for the contest. The campaign utilized both youtube and myspace to get the word out on the contest. The “experimental” contest targeted only the Cleveland region. The video got over 1000 views and the contest had 5 submissions to it. You can see the commerical below:

2007 Playhouse Square Broadway Interactive Trailer

This was another viral piece that was created for the Playhouse Square Broadway Series mini-site. Visitors could log on and personalize their own viral video. They could then forward it to a friend or post it on their myspace page. I created it using asp, flash and a sql database. Click over and make your own trailer.

Grad School Project: Ohio University Athletics Viral Campaign

I created this site for a class in grad school at Ohio University. It combines flash, asp and a sql database. Based on the options, a different flash movie is created for each sport. The visitor then has the ability to forward it to a friend or post it to their myspace page.