Should I try to rank for my competitor’s branded keywords?

Should I try to rank for my competitor’s branded keywords?

Keyword research is one of the most important steps in the SEO process and can ultimately generate relevant traffic that will increase your business.

One way many companies try to increase business is to target a competitor’s branded terms. For example, you could try and rank for a competitor’s company name, product name, or website name. However, is it worth it to focus your attention to targeting their terms?

Although this is increasingly a common practice, I recommend staying away from competitor’s terms and focuses on ranking for other relevant keywords. Why?

1. There is an extremely low probability that you will ever outrank your competitor for their term. In fact, there can be legal implications should you list their branded term on your webpage, so the odds of ranking without the term on your page is nearly impossible.

2. If someone is searching for a specific branded keyword, there is a very low probability they will choose your services over a competitor.

For example, let’s say you own a bakery in a small town and have one main competitor. Billy lives in the neighborhood and wants to buy brownies. He heard your competitor has delicious brownies and so searches it online. Both you and your competitor’s bakeries appear in the search. Even though your bakery is listed, there is a very low probability Billy will click on your site since he found the bakery he was searching for.

Therefore, even though your bakery is listed in the search, you will likely not make much profit at all from targeting your competitor’s branded term as one of your keywords.

You’ll find much greater success optimizing your site for other targeted keywords.

About John Sammon

My name is John Sammon and I have a passion for web site design and internet marketing.

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