John Sammon » columbus ohio search engine optimization http://www.jsammon.com Internet, Social Media, and Search engine Marketing Sun, 29 Jan 2012 13:48:01 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 fundjohnsmasters.com – Website Design and e-marketing http://www.jsammon.com/websites/graduate-work-ohio-university/fundjohnsmasterscom-website-design-and-e-marketing/ http://www.jsammon.com/websites/graduate-work-ohio-university/fundjohnsmasterscom-website-design-and-e-marketing/#comments Thu, 18 Dec 2008 03:11:27 +0000 John Sammon http://www.jsammon.com/?p=96 I was accepted into the Graduate program at Ohio University in 2007. I decided to pursue an M.A. in Interactive Multimedia. The cost of college was going to be expensive. So I created a Web site where people could sponsor the homepage for a fee and I would put the proceeds toward my masters. While I was not able to raise funds beyond the costs of the web site, this was a great exercise in learning about internet marketing. I was able to get traffic to the web site initially, however, I could not sustain it. Ultimately, this drove me to learn more about search engine optimization.

]]> http://www.jsammon.com/websites/graduate-work-ohio-university/fundjohnsmasterscom-website-design-and-e-marketing/feed/ 0 How do I get to the top of google? http://www.jsammon.com/search-engine-optimization/how-do-i-get-to-the-top-of-google/ http://www.jsammon.com/search-engine-optimization/how-do-i-get-to-the-top-of-google/#comments Sun, 14 Dec 2008 10:33:40 +0000 John Sammon http://www.jsammon.com/?p=115 How do I get to the top of google? It’s a hard question to answer. Before I got into doing search engine optimization, I did not realize how important it was. And as I’ve learned search engine optimization, I’ve come to realize that it’s really a science. I like to refer to getting your site on the front page of google as a stew. There are a whole lot of different elements to getting to the top. Here are a few basic things you can do to start the process:

  1. A great starting point is to install Google Analytics on your website. This will show you the state of your website. You can see who is coming to your site and how they are getting there.
  2. Look to see if your pages contain meta-tags – title, meta-tags and meta-descriptions. Some people discount the value of these things but they are important.
  3. Evaluate the structure and setup of your website. If the majority of your website is in flash , google is not able to index it properly or a well as if it were all in html.
  4. Brainstorm over what words you think people are trying to find your site with or that you would want to find your site with.

These few pointers are good starting steps towards getting to the top of google. Remember that search engine optimization is about bringing more traffic (ideally targeted traffic) toward your website from google.

This is a topic I’m passionate about. If you have any questions about the process, please contact me..

]]> http://www.jsammon.com/search-engine-optimization/how-do-i-get-to-the-top-of-google/feed/ 0 Carl’s Coupon Discounts – In Production http://www.jsammon.com/web-site-updates/carls-coupon-discounts-in-production/ http://www.jsammon.com/web-site-updates/carls-coupon-discounts-in-production/#comments Mon, 08 Dec 2008 11:58:06 +0000 John Sammon http://www.jsammon.com/?p=101 I’ve been working on a new side project. It’s a little entrepreneurial venture called http://www.carlscoupondiscounts.com. It’s not complete yet but it will be yet another experiment in search engine optimization. I will be an affiliate helping people find coupon codes and discounts. I also plan to put an extra spin on things by playing the company spokesperson “Carl.” I plan to do a series of video segments pushing products and placing them on all video websites. This will help with link building and driving traffic to the website. I’m also on twitter at http://www.twitter.com/coupondiscounts. The hardest part about it will be to find time to work on it!

]]> http://www.jsammon.com/web-site-updates/carls-coupon-discounts-in-production/feed/ 0 Cleveland OU Alumni – Internet Marketing Campaign http://www.jsammon.com/websites/cleveland-ou-alumni-internet-marketing-campaign/ http://www.jsammon.com/websites/cleveland-ou-alumni-internet-marketing-campaign/#comments Wed, 19 Nov 2008 12:17:11 +0000 John Sammon http://www.jsammon.com/?p=80 Cleveland Ohio Alumni Association

In the fall of 2004, I joined the Cleveland OU Alumni Association. At the time, the group was targeting young alumni in the age range of 22-35. At the time, their biggest problem was getting people to come to events.

I volunteered to create a internet marketing campaign for them. I redesigned their website to include a dynamic event calendar, a local email sign-up list, and included more information about membership. I then began to send out e-vites and html emails to the people who signed up for our events. Shortly after launching the website and sending out e-blasts event attendance went from 11-12 people overall to 50-60 people. Our email list grew by 200 in the first year and we were able to raise over 1500 dollars to put toward a scholarship fund for OU students. Prior to that the group had never raised any money. The image included in this post is an old page I designed for the site around 2005. Many of the additions to the website that I made are still in place today.

Because I now reside in Columbus, Ohio, I no longer participate in the Cleveland OU Alumni Association. You can visit their current website here: http://www.clevelandbobcats.com

]]> http://www.jsammon.com/websites/cleveland-ou-alumni-internet-marketing-campaign/feed/ 0 Changes to meet site goals: Bruening Glass Works http://www.jsammon.com/websites/changes-to-meet-site-goals-bruening-glass-works/ http://www.jsammon.com/websites/changes-to-meet-site-goals-bruening-glass-works/#comments Sun, 16 Nov 2008 02:20:47 +0000 John Sammon http://www.jsammon.com/?p=28 Mark Konys, the owner of Bruening Glass Works, wanted to increase traffic to his website, be able to update his website through a content management system, and improve his search engine ranking. I recently relaunched the site with several tools that will help meet his goals.

Bruening Glass Works Website Redesign

Bruening Glass Works Website Redesign will help Mark improve his SEO.

Among the things I’ve added/changed, is a “recent project” blog which will help improve SEO. By restructuring the site in this format, Mark is already getting more responses via his contact form and his traffic and page views are up.

Visit Bruening Glass Works

I can help increase your traffic by optimizing your site for search engines. Shoot me and email or give me a call to find out how.

]]> http://www.jsammon.com/websites/changes-to-meet-site-goals-bruening-glass-works/feed/ 0