In the fall of 2004, I joined the Cleveland OU Alumni Association. At the time, the group was targeting young alumni in the age range of 22-35. At the time, their biggest problem was getting people to come to events.
I volunteered to create a internet marketing campaign for them. I redesigned their website to include a dynamic event calendar, a local email sign-up list, and included more information about membership. I then began to send out e-vites and html emails to the people who signed up for our events. Shortly after launching the website and sending out e-blasts event attendance went from 11-12 people overall to 50-60 people. Our email list grew by 200 in the first year and we were able to raise over 1500 dollars to put toward a scholarship fund for OU students. Prior to that the group had never raised any money. The image included in this post is an old page I designed for the site around 2005. Many of the additions to the website that I made are still in place today.
Because I now reside in Columbus, Ohio, I no longer participate in the Cleveland OU Alumni Association. You can visit their current website here: http://www.clevelandbobcats.com
